Tag Archives: #trends

ERDEM x H&M

How’s your week going? Our is great, Friday is just around the corner and not to mention official images from the H&M and Erdem Collaboration are finally here and we had to show you guys what this collaboration is all about. This collaboration was first announced back in July 2017, London-Based designer Erdem Moralioglu brings his romantic silhouettes and beautiful prints to the fast-fashion retailer on November 2, 2017.

The collection includes both men’s, and women’s clothing as well as some amazing accessories. Erdem is officially the latest brand to team up with H&M. This London-based designer Erdem Moralıoğlu is bringing his romantic aesthetic to the fast-fashion retailer with new women’s apparel and his first-ever menswear collection. The capsule will “reinterpret the design themes from some of his most celebrated collections,” according to a press release.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” the designer said in a release. Erdem is the newest addition to the slew of brands tapped by H&M, following Kenzo in 2016, Balmain in 2015, and Alexander Wang in 2014. The collaborations for this project aren’t only fashion-based. H&M also poached renowned filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby) to direct the campaign. The brand has plucked similar talent in the past last year’s ads were photographed by Jean-Paul Goude.

“For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form,” Luhrmann said in a statement. Erdem x H&M will be premiere on November 2 at select H&M stores and online at hm.com.

We had to show you guys what this amazing collection is all about!

What do you think? We would love to hear your thoughts in the comments below!

Xx, B

 

 

The Perfect Millennial Brand & Trend Pair

When Joyce Azria created her new brand, Avec Les Filles, she knew exactly the type of customer she wanted to cater to: the millennial. Joyce stated in a recent interview, “As a millennial, I really felt like no brand understood the way I shop and no brand addressed who I was as a customer,” And I’m sure every millennial including myself can agree with this statement, as such an individualistic generation begins to beautifully maneuver its way into the fashion industry. Joyce wanted to take an opportunity and show what trends she really thinks millennials love.

So what exactly are we loving right now? When asked Azria about the generation’s current favorite trend, she pointed to a playful look that’s perfectly in keeping with the statement sleeve trend of 2017: ruffles. Joyce stated, “This spring, I would say ruffled tops are a huge trend,” and she hit the nail right on with ruffle long-sleeve blouses, woven tops, and button-down shirts. Of course, Avec Les Filles has the perfect piece to test-drive the trend: the Ruffled Sleeve Top, which rings in at a reasonable $58, and also perfect match for the millennial budget.

Speaking of perfect prices, Azria was very strategic when it came to setting price points for different parts of her brand, exceptionally well for the millennials. Joyce stated,  “The clothing items are all at an entry price point of under $100, but the line does stretch up to $595 in the apparel collection. So it’s a high-low mix that’s really in line with the millennial girl and how she dresses.” We are obsessed with Joyce’s specific attention to detail with her brand’s target market and strategic pricing, providing what a true millennial young adult wants, specification. Its what our generation is all about, and on top of the magnificent individualistic emphasis on Avec Les Filles , have you seen these ruffle pieces? They are perfect for any #ootd and #ootn. We are truly obsessed.

Avec Les Filles Ruffled Sleeve Top ($58) This top is one of our favorites and fits in perfectly with the statement sleeve trend.

Aves Les Filles Elbow Sleeve Lace Top ($68) This sheer lace top is the perfect for parties and those outfits of the night, its form fitting and completely in the budget.

Avec Les Filles Layering Tee ($38) You can never own too many striped shirts, and this tee is perfect for layering a cute outfit when you’re going a million places in the day.

Avec Les Filles Jersey Wrap Dress ($68) Wrap dresses are insanely flattering, and go flawlessly with a edgy cut leather jacket.

Avec les Filles Dropped Lapel Gilet ($98) You’ll want to wear this to work every single day, and it literally goes with anything.

We hope you will enjoy Joyce Artzia and Avec Les Filles as much as we do, I guess it’s a millennial thing! Let us know your favorite pieces in the comment below.

Xx, B

 

Some Serious Trends, Guys are secretly loving!

The best thing about fashion is being able to dress completely for yourself, putting on what makes you feel your absolute best. However, getting an outsider’s perspective never hurt either and that’s exactly what the fashionistas at Who Wore What did. Who Wore What completed a survey of a handful of men and women on their perspective of what looks great to them on the female body. We were pretty surprised at the responses… the current trends they liked on women included ones like “statement sweatshirts” and “pantsuits.” Shocking, we know!

Perhaps, we’d underestimated the opposite sex’s ability to appreciate the finer points of fashion. Duly impressed, Who Wore What compiled the best responses and we thought we would share these trends with you. We think that you should not only applaud young ladies and men on the streets for their trend savvy suggestions but also you should invest in these trends ASAP. So get ready to see the shocking opinions of what guys & your fellow femme’s secretly are loving on you!

STATEMENT SWEATSHIRTS

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“At least they show a girl has a sense of humor, and confidence” -TJ, law student.

HIGH-WAISTED JEANS

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“They accentuate the figure and make your booty look awesome. They’re tight which is nice, and still jeans, so thats normal.” -Tom, Grad Student.

OVERSIZED SWEATERS

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“I find them to be sexy because they give off a very casual and approachable vibe.” -Joe, sales manager.

PANTSUITS

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“Any woman in a pantsuit feels inherently out of my league. The amount of time, tailoring, and confidence that went into the outfit? I love that.” -Emelie, editorial director.

WIDE-BRIMMED FEDORAS

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“My girlfriend recently bought one, and it looks retro cool. I’m a fan.” -Brennan, Bartender.

SWEATPANTS

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“Not the baggy university athlete ones, but the more sleek and utilitarian variety. It gives off this very sexy, sporty vibe that also looks cool and natural.” -David, marketing executive.

ACTIVE WEAR

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“Yoga pants (anything with lycra) and whoever invented these form-fitting apparatuses deserves a Noble Prize.” -Esteban, art curator.

BAND TEE’S

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“We often don’t understand women’s fashion, but an oversized, grungy rocker tee makes complete sense. Just make sure its small enough so that I don’t steal it.” -Theo, ad executive.

JUMPSUITS

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“It’s like the male version of a ‘sexy plumber’, but more fashionable.” -Josh, real estate agent.

MEN’S BUTTON-DOWNS

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“I mean who doesn’t love to see a sexy, mature women in a men’s button-down? Its just a perfect combination.” -Christian, polymer technician.

Of course fashion is about self representation and being able to dress for one’s self is the most important and influential part of the fashion industry, however we can not deny that hearing the perspectives of others helps determine some of our fashion statements. Maybe you weren’t too sure about wearing oversized sweaters or fitted sweatpants… but hearing that these trends are catching eyes might crack your shell to giving them a try. Either way its about what makes you comfortable, and what makes you feel good both inside and out. We hope you give these trends a go, and be careful not to break any necks on the way.

Xx, B

 

 

 

 

Puma’s Popularity Contest

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According to Business of Fashion, Puma is only getting more and more popular. The brand raked in $13 million for the second quarter, which was considerably more than analysts expected. BoF reports that sales of Puma sport shoes in the U.S. rose a whopping 40% in May, due in large part to the success of Rihanna’s shoes.

On Thursday, Rihannah will release the third installment of her Puma Suede creeper, a sneaker with a flat, thick-soled “creeper” platform attached that is expected to sell out as quickly as the first two releases. Last fall, the $120 sneaker sold out online within three hours of its pre-sale launch. Two months later, in November, a men’s version of the creeper was snatched from the site by the next day. As people queue up their browsers and this week to sell out another $150 for three new colorways, it appears the success of the creeper, a style immortalized in the 70s as a British punk staple by designers like Vivienne Westwood, has transcended the standard celebrity fashion endorsement.

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When Rihanna was seen heading to her favorite restaurant in Santa Monica, California, in October of 2014, only a few fashion spotters were perceptive enough to look past the high-profile Jeremy Scott for Adidas jersey dress she wore and notice her feet—which were adorned with custom Adidas Samba creepers. The next night, she wore Air Forces with the same thick creeper sole attached, designed by the same brand, L.A.-based Mr. Completely. The creeper wouldn’t go on to become an “It shoe” until one or two seasons later, but Rihanna was launching the trend. She started experimenting with platforms when other pop stars were still contemplating whether or not to go stiletto or platform. It would be another four months before Vogue labeled Alexander Wang’s exaggerated creeper boot the Fall 2015 season’s “must-have,” (which, of course, Rihanna had already worn in February of that year). And by September, Rihanna’s creeper-soled sneaker for Puma would sell out within hours. The creeper had officially reached complete “It sneaker” status.

 

How the stylish do Flip-Flops

Traditionally, the fashion community falls flat when it comes to the thought of flip-flops. They are just too basic and outplayed to be unique in the style industry. But a certain summer shoe style popping up among fashionista’s lately may finally be changing that. Sandal brand Cornetti, worn by the likes of influencers like Rocky Barnes and Aimee Song, has a style called the “Elia” that features elements of traditional flip-flops combined with a lace-up ankle detail. The hybrid shoes are an elevated departure from your high school rubber soles, making them a no-brainer for the style crowd.

These stylish sandals are perfect for an occasion this summer, and you don’t have to compensate your sense of fashion to be able to cool down those toes. Now, Cornetti isn’t the only brand innovating the flip-flop this year… many other fashion brands are playing with the sandal style. H&M, Forever 21, and many others are also looking for to put their unique twist on the trend, so keep your eyes peeled for the perfect style for you this summer.

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Xx, B

 

An Applause for the Queen B

Thats right, its another winner for the Queen B’s books. Beyoncé is releasing not an album but active wear this coming April 14. Beyoncé’s new active wear brand is one to seriously watch out for. The global superstar teamed up with Tycoon Sir Phillip Green to launch an active wear line better than ever. The stand-alone brand comes in 200 different styles, and will hit 50 countries worldwide, including Topshop, net-a-porter.com, and Hudson Bay. The collection is aimed at women who love to sweat, and equate physical strength with emotional well-being happiness. The collection is said to fit like “a second skin” with tons of built-in support and wicking fabrics that are designed for the long run. The collection is also aimed to perform in and outside of the sports arena, and for any kind of active activities such as yoga stretching or kickboxing. The collection is designed for all body types with sized ranging from XXS-XXL. Though, the team has not publicly spoken out on price points, the collection will be aimed at a high bracket.

Beyoncè released the annoucement with tons of social media posting on Instagram and Twitter, as well as released the youtube video with already millions of views. The video features Beyoncé working out in a park and a gym, with a voiceover by the singer talking about how her daily workouts help her stay balanced, feel good, and kick stress.

“I would wake up in the morning and my dad would come knocking on my door, telling me it’s time to go running,” she says in the video. “I remember wanting to stop, but I would push myself to keep going. “It taught me discipline, and I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sunshine through the trees. I would keep breathing.” She talks about her fears and that her neighborhood park was the place she could always put them to rest. “Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park made me who I am. Where’s your park?”

There are three legging shapes, made from a sweat-wicking, non-pilling, double-faced polyamide elastane. The three shapes — identified as the I, the V and the Y — have been designed to enhance a range of body types with signature seaming on each, all meant to elongate and flatter the leg. The core leggings feature inner contour shorts to smooth and support and each rise appears in three lengths, just under the knee; on the calf, and to the ankle. There are tank tops with built-in sports bras, seamless knits and bodysuits — fitted with fishnet sleeves for a glam touch — as well as logo sweatshirts, basketball mesh oversize T-shirts and vests, and three-quarter length parkas. The outerwear pieces have heat-sealed tape bonded holes for headphone wires. The color palette is neutral and slimming, and features cobalt, gray marl and black. There are also digital and reflective prints and embossed patterns in a honeycomb shape. In addition to the Ivy Park logo, the clothing features the number four — the date of Beyoncé, her mother and her husband’s birthdays, as well as the couple’s wedding anniversary. She is married to Shawn Carter, aka Jay Z. The “iv” in ivy is a reference to the Roman numeral four and also to the couple’s daughter’s name, Blue Ivy Carter. WWD broke the news of the collection in October 2014, and it was clear from the start the two partners had much more than a collaboration in mind. They immediately formed a 50-50 joint venture, stand-alone company, Parkwood Topshop Athletic Ltd., with its own staff and design team based in London.

We are so excited to see what this collection has in store, and what it will bring to the fashion world, and for that We Applaud You Mrs. Queen B.

Xx, B

The Best from Jacobs NYFW

To end New York Fashion Week, Jacobs took over the Ziegfeld Theater sidewalks included and put on a show stopping spectacle worthy of the days when the Ziegfeld was a hot ticket in the town during the 1930’s and 1940’s. If the red carpet and line up of real-life fans and step-and-repeat, by which models had to walk before entering the theater and stage-runway, were any hint, this was going to be big. The clothes were signature Jacobs. Messy, beautiful, punk, ladylike, shiny, grungy, grandpa, and glamorous all in one. A veritable soupcon of ideas pulled together.

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There were tons of red-white-and blues done in jazzy sequins dresses cut with the seam peaked-shoulder, nipped waist silhouette from Hollywood’s golden age, or a sweet tomboy sailor pant worth with lace-up boots from the turn of the last century. But then he spun his time machine to the glamrock 70’s, with platform boots holding up a hungover-looking girl in red hot shiny leather pants a bow blouse and a varsity jacket with patches including the playboy bunny. Elsewhere, Old Glory herself was redone was a shiny leather jacket over a perforated leather skirt and red cowboy boots, Hello Texas! Each look was a visual treat, like unwrapping a gift and finding a surprise. Crochet lace dresses with outrageous feather details and debutante-pretty gauze gowns covered in flowers looked beautifully oddball. But more fun was the face of a model blown up and screaming -in fear? delight? Lets say both- that he printed over an opera cape (worn over a denim dress printed with tickets), a trim day suit and the skirt of Bette Davis -worthy looking.

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Jacob’s is a student of history and fashion. Like the ringleaders he referenced in the shiny embroidered jackets he showed on the runway, he knows how to entertain- while still delivery some solid clothing. He loves humor and irreverence, and is really good at poking fun at fashion and celebrity… perhaps because he knows a thing or two about both. So yes, the night is pretty awesome- especially when the models were broadcast on a giant screen.

 

Xx, B

 

 

 

Barbie’s New Body

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We are so excited to share the news about Barbie’s new body image. We at Find Fashion believe that all girls growing up should be able to look at themselves with confidence and believe that they are just as beautiful as anyone else. Barbie is finally on board with setting young girl’s body images on a positive path with her new body shapes. For the first time in history Barbie now is available in four body types: (petite, tall, curvy, and wasp-waist original), seven skin tones, and twenty-four hairstyles including Afros and a Sapphire-blue tone. The doll also provides 180 different career options for the beauty herself. Time reports that 92 per cent of girls aged three to twelve have owned a Barbie, but that sales dropped twenty percent from 2012 to 2014.

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Evelyn Mazzocco, a mother of three girls, was brought in as head of the Barbie brand in 2014 and immediately set to work looking at the doll’s image issues. Mazzocco stated, “I wanted to remind myself every time I came to work about the reality of what is going on with the brand,” she told Time. Barbie will wear less make-up going forward, and now boasts articulated ankles so that she can wear both flats and heels. Of course a testing process was required to expose the dolls to the most important audience of all – children. “The adult leaves the room and they undress the curvy Barbie and snicker a little bit,” said Tania Missad, who runs the research team for Mattel’s girls portfolio. “For me, it’s these moments where it just really sets in how important it is we do this. Over time I would love it if a girl wouldn’t snicker and just think of it as another beautiful doll.” Of course overtime that hope will become a reality, however the process will remain slow. After generations of setting young ladies to a specific standard, creating a variety of standards now with Barbie will be a process. It is so important to set a positive images for young girls these days, with technology at the pace it is, more and more young girls are susceptible to body images issues, eating disorders, and low self-esteem at a younger age than ever before. We here at Find Fashion are proud that Barbie’s is taking the first step in the right direction to change this social problem, and for that we tip our hats to you Barbie!

Xx, B

Pre-Fall Fashion 2016, We Can’t Even

We recently read an article on Harper’s Bazaar Magazine about how the pre-fell fashion 2016 collections from top designers are looking better than ever. Well, we must say Harper’s Bazaar could not have been more accurate. These pre-fall fashion 2016 collections are absolutely stunning and we had to share the sneak peek with you guys.

ALEXANDER WANG

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ALEXANDER WANG’S pre-fall fashion 2016 collection embraces hard leathers with pin striped tights to complete a grungy attitude. Long fitted coats and logo embroidered beanies make this collection perfect for the upcoming fall season. Blacks, nudes, and grays give the collection just the right amount of gloom.

COACH

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COACH’s pre-fall fashion 2016 collection has us blown out of the water. Bombers, Vests, and Leather? We are in jacket HEAVEN. The perfection combination of textures and colors for any versatile fall look. Natural browns, nudes, blacks, and whites create the perfect color palette to complete this ever-so-perfect collection.

CALVIN KLEIN

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We will definitely be wearing our Calvin’s this fall. The perfect blend of trench’s, high, med, and low any of these bay boys will do. Oversized bell’s in neutral grays, crisp white, and nude. Who knew a trench coat would match so perfectly with a fitted pair of bell bottoms. Leathers and patterned texture for the most unique of coats we have seen yet. Calvin, you did it again.

ERDEM

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Fantasy heaven. Erdem’s pre-fall fashion 2016 collection brings the most wonderful fanatical thoughts to mind when looking at the beautiful layering and delicate details oh these gorgeous dresses. Floral prints, asymmetrical lines, and a majestic color palette have us wishing we were in a fairly tale so beautifully designed as this collection.

TORY BURCH

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Hello 70’s baby. We are in love with Tory Burch’s pre-fall fashion 2016 collection, it emphasizes long sleeved flowy dresses with a hint of 70’s flare. Burgundy a peach orange tones contrast perfectly with dark browns and navy blue color plays. Collard and turtle neck designs accent flawlessly with the collections diverse dress lengths. Not to mention that ever so amazing banana palm dress. We cannot wait to see the rest!

BURBERRY

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BURBERRY’S pre-fall fashion 2016 collection could not represent their brand more flawlessly. Elegant and classy, this collection shines the Burberry identity. Long flared bells with the perfect fitted jacket make us swoon. Brush tan leathers, with accents of whites and reds make this collection one of Burberry’s best yet. Poised cuts and edgy styles are what these fall designs so enriched. Hints of gold and of course the long sleeved straight down dress have us begging for more.

So, whats your favorite collection? We can’t decide!

Xx, B

 

 

 

Tis The Season To Lace Things Up!

We know, isn’t lace one of the hardest things to wear? How do you wear lace, and what occasion is it appropriate to wear?… Well we have got five different occasions to wear lace and to rock it. This season we are all about the lace. The fashion fabric is timeless, versatile, and romantic of course. It is one of the only materials that has revamped itself to be just as relevant today in street style, as it was in the Victorian era. We are ready to get stockpiling!

DATE

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Lace Item: Colored Mini Dress

Styling Tip: Fun and Flirty, a colored lace dress checks all boxes for a simple date-night outfit.  To ensure that the piece is the main event, pare it back with sleek and understated extras like ankle-trap heels, a small clutch and a sleek piece of jewelry.

DANCE

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Lace item: Sheer Top

Styling Tip: We like to put this outfit under our “Unexpected Evening Wear” The combination of a sheer, lace blouse, and tailored shorts is a chic alternative to a little black dress for a night on the town. For this lace item with a high-neck, be sure to pull your hair back and add of-the-moment statement earrings for a full effect.

WORK

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Lace item: sleeved long dress

Styling Tip: For a fabrics that often sheer and biased towards nighttime, it takes a certain je ne sais quoi to wear lace in the office. A dress with a demure neckline, elegant sleeve, and a below-the-knee length has what it takes.

WEEKEND

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Lace Item: Romantic Blouse

Styling Tip: Lace and Denim are a match made in heaven Consider it a cool juxtaposition for the ultimate off-duty look- just add a moto and a pointy flat, then your ready for brunch.

COCKTAIL PARTY

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Lace Item: Frou-frou Find

Styling Tip: When it comes to embracing an OTT lace dress for a cocktail party, keep the look modern by wearing with a boyish coat and minimal accessories. Bottle green is our pick for the season ahead.

So, start that stockpiling on lace because now you have no excuse for “having nothing to wear it with”.

Enjoy!

Xx, B